A well-known online gambling and sports wagering platform, RushBet, has joined forces with Grupo Multimedios, a prominent media conglomerate in Mexico, to introduce their services in the nation.
This long-term agreement, spanning 25 years, grants RushBet the authority to operate its online casino and sports betting website across the country, utilizing a gambling permit held by a subsidiary of Grupo Multimedios.
The collaboration will also enable RushBet to leverage Grupo Multimedios’ media outlets and distribution networks for marketing and content integration.
The RushBet.mx website and its mobile application will provide Mexican players, aged 18 and above, with a diverse selection of online casino games, encompassing over 350 slot machines and table games.
Betters can also place wagers on significant sporting events, including Mexico’s premier soccer league, Liga MX, as well as renowned North American leagues such as the NFL, MLB, and NBA.
RushBet is the inaugural U.S. operator to establish a regulated online sports betting platform in Latin America, having previously launched RushBet.co in Colombia in 2018. This most recent launch also positions RushBet as the first U.S.-listed gaming enterprise to operate in Mexico.
We are excited to welcome a vast number of Mexican gaming fans into the expanding RushBet community, building upon RSI’s achievements in Latin America, stated Richard Schwartz, the head of RSI.
Grupo Multimedios, a highly regarded media organization in Mexico, is the perfect collaborator for us to initiate and rapidly expand our online gambling ventures in the nation, considering their extensive media resources and powerful brand recognition.
“Mexico offers a highly appealing market opportunity with a population exceeding 130 million. When combined with Colombia’s 50 million, this new market significantly broadens RSI’s Latin American operations,” Schwartz further remarked.
Angel Cong, co-leader of Grupo Multimedios, added, “We are enthusiastic about partnering with RSI and introducing the first major US online operator to Mexico. RSI has demonstrated its success in the North American and Colombian online casino and sports betting sectors, and together we will utilize our media resources to achieve similar success in Mexico.
“Our objective is to collaborate with RSI to construct the most exceptional and reliable online casino and sports betting experience within the Mexican market.”
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