The Slovak Gaming Authority has unveiled a responsible marketing strategy, marking the initial step in establishing industry guidelines to curb gambling promotion within the nation.
The Slovak regulatory body has unveiled a strategy aimed at curtailing advertising, serving as the initial step in establishing industry guidelines to limit gambling promotion within the nation.
The authority highlighted that the public is presently exposed to gambling advertising through diverse channels, such as television, radio, sponsorships, and outdoor advertising. It also noted that advertising for unregulated gambling products could reach minors or individuals grappling with gambling-related harm.
The authority highlighted that the public is presently exposed to gambling advertising through diverse channels, such as television, radio, sponsorships, and outdoor advertising. Moreover, it stated that advertising for unregulated gambling products could reach minors or individuals grappling with gambling-related harm.
The authority’s director, David Renczes, emphasized the significance of the nation having clear responsible advertising standards.
The authority’s director, David Renczes, emphasized the importance of the nation having clear responsible advertising standards.
“It is desirable for Slovak gambling advertising to have clear standards and responsible content within society,” he stated. “This is the reason we have proposed a responsible advertising strategy.”
“It is desirable for Slovak gambling advertising to have clear standards and responsible content within society,” he stated. “Therefore, we have proposed a responsible advertising strategy.”
The strategy will involve discussions among stakeholders, with the objective of developing industry guidelines for responsible advertising. Renczes added that it will concentrate on the quantity of advertisements, the content of those advertisements, and the target audience for the advertisements.
The strategy will involve discussions among stakeholders, with the objective of developing industry guidelines for responsible advertising. Renczes added that it will concentrate on the quantity of advertisements, the content of those advertisements, and the target audience for the advertisements.
“This initiative from our office involves initiating discussions for professional partnerships.”
This primarily focuses on the strength, direction, and substance of advertising. Ultimately, it will aid us in addressing ethical concerns surrounding advertising aimed at susceptible populations and minors, particularly due to the necessity of employing consumer-friendly information in advertising to introduce operators’ goods and services.
“Let’s not overlook the dangers of problematic gambling, financial setbacks, responsible gaming, and the potential for offering assistance in the prevention, identification, and treatment of non-material addiction.”
The organization stated that there are “sufficiently compelling public interest reasons” to take regulatory measures to safeguard customers from the detrimental impacts of gambling, but for the time being, self-regulation appears to be the most effective method.
“Our objective is to transform gambling into a secure source of entertainment and establish a legitimate and predictable environment for both operators and consumers. The outcomes of professional collaboration could serve as a fresh starting point for potential future legislation,” said Lenčéš.
Sign up for the iGaming Newsletter
