The primary backer of the Monterrey football club, Rayados, is now Codere. This broadened partnership elevates Codere from an official backer to the club’s official wagering associate, granting them prominent positioning on the Rayados shirt.
The athletes premiered their new Codere-branded shirts in a recent exhibition game against Guadalajara. To display both variations of the uniform, they donned the home kit in the initial period and the away kit in the latter period.
Anticipate seeing Codere’s visibility throughout the team’s arena, encompassing a designated “Codere Suite” and branding in other significant zones.
To further cement this collaboration, Codere has initiated a multi-platform promotional effort encompassing television, radio, and social media channels. The effort aims to connect Rayados’ ardent supporters with the realm of sports wagering.
Moving forward, enthusiasts can expect even more exhilarating joint ventures, encompassing interactive happenings at the stadium, ticket distributions, and exclusive VIP encounters.
Alberto Telias, the Chief Marketing Officer of Codere Online, conveyed his excitement about the partnership, remarking, “We are certain that this enduring alliance between our two entities will enable us to expand in tandem and attain substantial achievements. We couldn’t have selected a superior partner than Club de Futbol Monterrey Rayados as we persist in augmenting our presence within the Mexican market.”
Monterrey Football Club’s Executive Vice President, Pedro Esquivel, highlighted that the alliance with Codere signifies a fresh start for the squad. He feels it will propel advancement not solely for the organization, but additionally for its supporters and the broader football and athletic realm.
