The gaming firm Betsson is significantly expanding its presence in the Brazilian market through a sponsorship agreement with the Pernambuco state championship, a prominent football competition. This move is viewed by the Swedish corporation as a crucial step in strengthening its foothold in Latin America and capitalizing on its existing achievements in the area.
As part of the agreement, the tournament will be rebranded as the “Betsson Campeonato Pernambucano 2022” and will feature various marketing and public relations campaigns by Betsson throughout the season. This represents a substantial investment for Betsson, but one they clearly believe will yield positive returns. The Pernambuco championship enjoys immense popularity, with the 2021 final attracting a larger viewership than the finals of the more renowned Sao Paulo and Rio de Janeiro state championships.
This sponsorship reinforces Betsson’s ongoing dedication to Brazilian football. They have been operating in the country since 2019 and have been a sponsor of the historic club Íbis Sport Club, which boasts a large and devoted fan base, since 2021. By supporting the Pernambuco championship, Betsson is aligning itself with one of the most vibrant and fervent football regions in Brazil, tapping into the immense passion for the sport within the country.
Betsson is thrilled to support the Pernambuco Championship, a significant and longstanding state tournament in Brazil. They recognize its large and enthusiastic fanbase, and they are eager to engage with them. This expands upon their prior achievements collaborating with teams like Íbis Sport Club, which boosted Betsson’s visibility.
