The Ultimate Fighting Championship (UFC) has extended its collaboration with bet365, cementing the sports wagering platform’s status as the UFC’s sole official betting associate in the United Kingdom and Ireland.
This multi-year pact broadens their current alliance and encompasses the debut of a fresh digital program titled “One on One,” presented by renowned UFC expert Laura Sanko. The series will showcase Sanko conversing with various mixed martial arts competitors, encompassing fight analyses, evaluations, and unique segments.
The partnership will also incorporate bet365 into chosen digital material disseminated across the UFC’s social media channels.
“Expanding upon the triumphs of our association with bet365 in 2021, we are eager to amplify our relationship this year to provide enthusiasts with captivating digital material,” stated Nick Smith, UFC Vice President of Global Partnerships. “We are certain this will be yet another fruitful progression of our collaboration with bet365.”
The arrangement also includes bet365 branding on UFC FIGHT PASS, the digital subscription platform for combat sports, as well as in-Octagon branding at designated UFC occasions.
Enthusiasts who subscribe to the bet365 “One on One” YouTube channel will also have chances to secure tickets to UFC spectacles, including UFC London and other events.
A bet365 representative remarked: “We are thrilled to be prolonging our partnership with the UFC during such a momentous period for the organization as they come back to the UK with live spectacles.”
We were thrilled to provide Laura Sanko an avenue to engage with UFC enthusiasts and impart her combat expertise!
