Stake.com is heavily investing in the African Warriors Fighting Championship (AWFC) as their latest financial backer. This significant move signifies Stake’s initial venture into the African continent’s athletic landscape, although they are already familiar with combat sports, holding partnerships with the UFC and its Nigerian-born champion, Israel Adesanya.
Launched in 2019, the AWFC is dedicated to showcasing Dambe, a traditional Nigerian boxing discipline. Imagine fierce, bare-knuckle matches deeply rooted in history. This collaboration will see Stake’s emblem prominently displayed – on the athletes, their equipment, and throughout the venue. It’s a calculated strategy to engage with AWFC’s online viewership and integrate the Stake brand into the very essence of Dambe.
Maxwell Kalu, the visionary behind AWFC, spoke frankly about the impact of this agreement. He deemed it transformative, a substantial advancement for combat sports in Africa, and a vital step in propelling Dambe onto the world stage. He posits that the raw intensity and rich heritage of Dambe make it unique, and this alliance with Stake is a testament to AWFC’s swift ascent and Dambe’s increasing popularity internationally.
Akhil Sarin, the Chief Acquisition Officer for Stake.com, expresses great enthusiasm for this agreement. He recognizes significant promise within the African athletics landscape, particularly with a burgeoning entity like the AWFC. Stake boasts a track record of fruitful collaborations in the realm of combat sports, and this endeavor underscores their dedication to broadening their footprint across Africa.
