Down Under’s Apple Sports (AiS) is entering the Australian market through a 45% acquisition of the media group The Leg Up Australia (TLU). A subsidiary of Prevention Insurance.com focused on sports wagering, AiS views this as a key alliance to utilize TLU’s knowledge of horse racing, a favored betting sport in Australia.
TLU offers significant value, boasting an impressive 100,000 engaged users across its social media channels, audio broadcasts, and wagering subscription offerings. This collaboration will launch with a new promotional effort in late July 2023, supported by AiS’s marketing capabilities. The agreement is projected to be completed later this year, with an upfront payment of AUD $75,000 (USD $50,000) to TLU.
Both organizations are enthusiastic about the possibilities of this partnership. Blake Johnston, TLU’s Head of Operations, believes their extensive comprehension of the racing landscape will be essential to AiS. This action indicates AiS’s dedication to making a significant impact on the Australian sports betting sector.
AiS is truly thrilled to collaborate with Leg Up Australia,” shared Jeremy Samuel, Chief Executive Officer of AiS. “It’s an exceptional initiative, and we are honored to back their group as they broaden their efforts in Australia and the USA.”
On a separate note from Australia, the Victorian government revealed tighter gaming regulations to be implemented by 2024, encompassing modifications to the operational timeframe of gaming establishments.
