The gaming giant, 888 Holdings, is aggressively expanding into the African digital wagering market. They’ve partnered with industry leaders to establish 888Africa, a new enterprise that will introduce the well-known 888 brand to regulated African markets.
Although 888 Holdings is initially taking a smaller ownership position, they have secured the possibility of full acquisition in the future. Their strategy involves customizing their products to local preferences, utilizing an external platform for the technological aspects of the operation.
To spearhead this initiative, they have assembled a group of seasoned experts with backgrounds in prominent companies like The Stars Group. Their immediate priority is to become operational in four crucial markets before the year’s end.
Itai Pazner, the CEO of 888 Holdings, expresses palpable enthusiasm, describing it as an opportunity to collaborate with “an exceptionally skilled group.” It appears they are fully committed to this endeavor!
A fresh enterprise, 888Africa, is introducing 888’s premier online wagering and gaming platform to the thriving African market. This promising collaboration enables 888 to penetrate this high-expansion region and present its offerings to a vast number of prospective new customers, all while sustaining concentration on its fundamental operations and principal markets.
Christopher Coyne, spearheading the initiative as CEO of 888Africa, conveyed his zeal, remarking, “We are exceptionally thrilled to debut 888Africa in association with 888. Our seasoned team commands a profound comprehension of the African market, and we aspire to emerge as a leading force across regulated markets within the continent. The support of 888, with its internationally acclaimed brand and abundance of proficiency, will be pivotal in bolstering our ambitious expansion strategies. We are incredibly bullish about the times ahead.”
