A prominent iGaming software firm, SOFTSWISS, has considerably broadened its reach in the African market by securing a controlling interest in Turfsport, a top South African sports betting software developer.
This calculated action solidifies SOFTSWISS’s position within the region. Turfsport currently services more than 40 operators in South Africa, delivering a comprehensive multi-channel wagering platform for sports, equestrian events, and lottery games. They manage a substantial quantity of wagers annually – exceeding 1.5 billion – showcasing their dominant market presence.
Turfsport’s CEO, Christian Neuberger, conveyed his excitement regarding the alliance, noting that uniting with a global leader like SOFTSWISS will enable them to pioneer and adjust to the constantly shifting iGaming environment. He anticipates this collaboration will magnify their already notable influence in South Africa.
Both organizations are firmly dedicated to delivering advanced solutions and superior service, equipping their clientele to flourish in a fiercely competitive industry. The fusion of Turfsport’s extensive local market knowledge and SOFTSWISS’s international proficiency generates promising prospects for expansion and advancement in both the South African and wider African markets.
Softswiss is making a strategic move in Africa! They recently purchased Turfsport, a prominent company in the area. This action aims to broaden their footprint and strengthen their position in this rapidly growing market.
Andrey Starovoitov, Softswiss’s joint CEO, is enthusiastic about the purchase, labeling it a “crucial move” in their African expansion. He sees immense promise in the region, likening its development path to that of Latin America.
What’s especially promising for Softswiss is that they’re not simply increasing market share – they’re also gaining access to Turfsport’s extensive 35 years of experience. This acquisition is more than just figures; it’s about incorporating a group with a profound knowledge of the African market.
This action by Softswiss is indicative of a broader pattern of major industry participants focusing on South Africa. Light & Wonder entered the regulated iGaming sector there last December through a collaboration with Hollywoodbets, and Optimove is doing the same this month through a partnership with Amelco. It’s evident that South Africa is currently the hotspot in the gaming industry!
