A prominent online gaming company, Betsson, is significantly expanding its presence in Serbia. Having obtained an operational license, they are set to launch their renowned Rizk casino brand for Serbian users. This initiative aligns with Betsson’s goal of broadening its footprint and penetrating emerging markets. They recognize substantial promise in Serbia and the adjacent Central and Eastern European area, a region that has already demonstrated profitability for the company.
To solidify their standing further, Betsson has also joined forces with Bethard, another established entity in the online gaming sector. This collaboration will make Betsson the exclusive provider of sports wagering services for Bethard in crucial markets such as Sweden, Ireland, and Malta, serving a wide spectrum of players.
Jesper Svensson, the head honcho at Betsson, was visibly excited about the partnership. He mentioned, “We’re incredibly delighted that Bethard selected us to fuel their sports wagering. It’s an ideal pairing, truly, as we both aim to provide users with an exceptional experience and top-notch betting choices, regardless of their global location.”
Frank Heinänen, the top dog at Bethard, added his two cents: “Joining forces with Betsson was a simple decision. We desired to elevate our sports betting game, and they are the industry leaders.”
