Emerging wagering platform, AK Bets, has appointed Joe Lee to lead their Strategy and Performance division. Lee brings a wealth of experience from his six-plus years at betting behemoth Paddy Power Betfair.
AK Bets is a relatively fresh entrant, having debuted in Killarney in July 2021 with a concentration on horse racing. Their initial day wasn’t earth-shattering – processing slightly over a thousand euros – but they’ve rapidly gained traction. Exceeding 70,000 wagers in their inaugural year, they’ve recently ventured into the digital betting sphere with a dedicated website and mobile application.
Lee’s credentials are noteworthy. He’s held several crucial roles at Paddy Power Betfair, including Head of Product Management and Head of Trump Betting (indeed, you read that correctly!). He’s also well-versed in the UK and Ireland markets, having overseen those regions for his former company. His experience also includes periods at other prominent names like Sportsbet and Matchbook Betting Exchange.
Enthusiastic about this new opportunity, Lee remarked, “It’s fantastic to be back in the industry and even more so to be joining such an energetic group at AK Bets. The sector has witnessed considerable consolidation, but there’s always space for innovators, and I’m eager to leverage my expertise to help AK Bets flourish.”
Anthony Kaminskas, previously employed alongside Lee in a senior capacity managing horse racing risk at Paddy Power (ultimately ascending to lead their greyhound racing division!), established AK Bets.
