Betfair Secures Sponsorship Agreement with Brazilian Football Club Cruzeiro
Gaming leader Betfair has teamed up with Cruzeiro, a legendary Brazilian soccer organization, in a sponsorship arrangement intended to support the team’s comeback to the Brasileirão, Brazil’s top football league.
The agreement will provide Betfair premium advertising placement on the men’s team shirts, along with exposure on the women’s team uniforms and throughout the club’s online presence. The collaboration is scheduled for a duration of two years.
Cruzeiro’s Chief Executive Officer, Gabriel Lima, praised the agreement as a “landmark collaboration” appropriate for the club’s standing and overflowing with “tremendous vigor and promise” as the club navigates a “singular juncture” in its history.
“We are restoring the faith of our supporters through meticulous and expert efforts, and this is of utmost importance to us,” Lima stressed. “Uniting with an industry frontrunner like Betfair is a vital move in Cruzeiro’s path back to its rightful position in Brazilian football.”
Beyond the sponsorship declaration, Betfair will introduce a range of fan engagement activities, encompassing contests, VIP incentives, exclusive deals, and unique experience days tailored specifically for Cruzeiro enthusiasts.
Betfair will also prominently showcase Cruzeiro’s brand across its own digital platforms, website, and interview backgrounds.
Kimberly Daly, Managing Director of Betfair International, conveyed the company’s excitement about the partnership, emphasizing the chance to back Cruzeiro during a “special and momentous period” in the club’s century-long heritage.
This collaboration demonstrates Betfair’s dedication to Cruzeiro, encompassing both the male and female squads. Naturally, we recognize the paramount importance of the Cruzeiro supporters. This agreement with Betfair will elevate the game-day atmosphere. Prioritizing the fans, we aim to craft unique experiences exclusively available through Betfair.”
